Copywriting & Consultancy

Copywriting and Marketing for Villa Holiday Websites

In addition to sourcing villas in Italy and France, I offer a bespoke consultancy service that helps villa companies and villa owners to improve or create their marketing. I work alongside website designers and branding specialists to do this.

My particular focus is creating website copy that is appealing and original. Over the years I have written about incredible villas and sought-after holiday destinations, not just in Italy and France but also in Spain, the Balearics, Greece, Croatia, Turkey, Switzerland and the French Alps.

Why choose me to write your copy?

Firstly, you benefit from my experience. I have been writing copy for luxury villa brochures and villa holiday websites for over 20 years.

Secondly, I am an English literature graduate and I have worked as an English language teacher so I am well-versed in the art of writing well. In 2020 I completed further training to sharpen my written and SEO skills, specifically for luxury travel websites. It means that the copy I produce is appealing, not just for your clients, but for Google and other search engines.

Thirdly, although I write in English, my fluency in Italian and French makes collaboration easier for clients in Italy and France. For example, although the website copy and articles I produced were in English, I communicated with the marketing team at Emma Villas, my last client, entirely in Italian.

Fourthly, I prefer to take time and craft unique and appealing copy for my clients, however if you require a large amount of copy in record time, I can produce it with the help of AI prompts and tools. It depends on your deadline, budget and desired outcome.

Lastly, my copy is always geared to your style and tone. I aim to make it engaging by combining a balance of accurate information and inviting descriptions. Ultimately, it needs to complement your brand and generate bookings.

Previous Clients

• Emma Villas – Consultancy work – copywriting and marketing.
• Villa Collective – My role was to create original and concise copy for a new villa website, mostly about luxury villas in Greece.
• Invitation to Tuscany – Working with the founder of the company, I helped to optimise, create and amend copy about villas and destinations in Tuscany.
• Massimo Villas – Freelance work, writing copy for a new website, marketing and PR for a new brand. Villas in Sicily and Puglia.
• Oliver’s Travels (writing copy about villas and chalets in Europe), Simpson Travel (writing copy for villas in Italy) and SPL Villas (a series of travel blogs about Turkey, Greece, Italy, Spain and Croatia, La Meridiana (copy and marketing for the villa owner) and The Manor Holcombe (copy and marketing for the owner).

Please contact me to arrange a call so we can discuss your copywriting requirements.