Copywriting & Consultancy
Copywriting for Villa Holiday Websites
In addition to sourcing villas in Italy and France, I write about villas and holiday destinations. I help travel companies and villa owners reach their ideal clients by creating new and original copy for their websites, social media and printed marketing materials.
Why choose me to write your copy?
Firstly, you benefit from my experience. I have been writing copy for luxury villa brochures and villa holiday websites for over 20 years.
Secondly, you can rely on me to produce inspiring copy. I am an English literature graduate and I have worked as an English language teacher so I am well versed in the art of writing well.
Thirdly, in 2020 I completed further training to sharpen my written and SEO skills, specifically for luxury travel websites. It means that the copy I produce is appealing, not just for your clients, but for Google and other search engines too.
Lastly, my copy is always geared to your style and tone. I aim to make it engaging by combining a balance of accurate information and inviting descriptions. Ultimately, it needs to complement your brand and generate bookings.
I am currently writing copy for Villa Collective. My previous clients include Invitation to Tuscany (optimising existing copy), Massimo Villas (copywriting, marketing and PR), Oliver’s Travels (copywriting), Simpson Travel (copywriting) and SPL Villas (copywriting).
Please contact me to arrange a call so we can discuss your copywriting requirements.
My consultancy service is bespoke advice and practical help for the owners or managers of luxury holiday villas in France and Italy. The service is focused on finding ideal guests and improving rental income.
From choosing the right villa company or listing site, creating a villa website, making a villa more desirable, photography, marketing, setting rental prices and more, this service gives you the tools to make your rentals a success.
I usually review the following broad categories in order to identify what needs to be updated:
Where the bookings come from (agencies, direct, recommendation etc.). Who your clients are and how you collect the information. I will recommend ways to streamline the process, identify the most suitable and effective agencies and your ideal client.
The Guest Experience
From initial enquiry to booking procedure and arrival/departure. Villa information, facilities, amenities, services and testimonials. How can this be improved? I will look at how it is now and recommend ways to improve it.
How do the rental prices and season bands compare with competitors? And should they be adjusted?
Marketing & PR
Your villa website, photography, agency and villa listing sites, Google ads and social media. Also advertising, networking, PR and marketing materials. Is there a budget for this? Should it be streamlined? And what could be introduced to improve it in order to attract and retain your ideal guests?
Set up a free consultation with Rachel today
''I can highly recommend Rachel's Villa Consultancy Services. Rachel's recommendations provided me with lots of new ideas and directions. A fresh perspective on some things already in place... I felt invigorated by Rachel's report and have since successfully implemented a number of initiatives as a direct consequence. Rachel has in-depth knowledge combined with a positive and engaging approach and I hope to continue working with her.''
November 2018, Margherita Piliero, Le Pratola Luxury Villas, Tuscany
''I worked with Rachel when she managed the Italian villa programme at CV Travel (now CV Villas). Rachel was a real asset to the company. She has many years of experience in the luxury villa market, and a fantastic eye for design and detail. Her interpersonal skills are excellent, and villa owners established strong bonds with her, resulting in great loyalty. She is also an expert in brochure production, website development, contracting and negotiating. Her language skills (Italian and French), as well as her charm and elegant style, are the perfect complement to her experience and ability.''
July 2018, Debbie Marshall, MD at Silver Travel Advisor