Copywriting & Consultancy
Copywriting and Marketing for Villa Holiday Websites
In addition to sourcing villas in Italy and France, I offer a bespoke consultancy service that helps villa companies and villa owners to improve or create their own marketing strategies. I work alongside website designers and branding specialists to do this.
My particular focus is creating website copy that is appealing and original. Over the years I have written about incredible villas and sought-after holiday destinations, not just in Italy and France but also in Spain, the Balearics, Greece, Croatia, Turkey, Switzerland and the French Alps.
Why choose me to write your copy?
Firstly, you benefit from my experience. I have been writing copy for luxury villa brochures and villa holiday websites for over 20 years.
Secondly, you can rely on me to produce inspiring copy. I am an English literature graduate and I have worked as an English language teacher so I am well-versed in the art of writing well.
Thirdly, in 2020 I completed further training to sharpen my written and SEO skills, specifically for luxury travel websites. It means that the copy I produce is appealing, not just for your clients, but for Google and other search engines too.
Lastly, my copy is always geared to your style and tone. I aim to make it engaging by combining a balance of accurate information and inviting descriptions. Ultimately, it needs to complement your brand and generate bookings.
My most recent clients:
- Villa Collective – A project to write original copy for a new villa website, mostly about luxury villas in Greece.
- Invitation to Tuscany – A project to optimise, create and amend copy about villas and destinations in Tuscany.
- Massimo Villas – Freelance work, writing copy for a new website, marketing and PR for a new brand. Villas in Sicily and Puglia.
- Oliver’s Travels (writing copy about villas and chalets in Europe), Simpson Travel (writing copy for villas in Italy) and SPL Villas (a series of travel blogs about Turkey, Greece, Italy, Spain and Croatia, La Meridiana (copy and marketing for the villa owner) and The Manor Holcombe (copy and marketing for the owner).
Please contact me to arrange a call so we can discuss your copywriting requirements.
My marketing consultancy service is bespoke advice and practical help for the owners or managers of luxury holiday villas. The service is focused on finding ideal guests and improving rental income, working alongside website designer and branding specialist Jenn Boyles of Direct Booking Success for the best results. From creating a villa website, making a villa more desirable, photography, improving copy and more, this service gives you the tools to make your rentals a success.
I usually review the following broad categories in order to identify what needs to be updated:
Where the bookings come from (agencies, direct, recommendation etc.). Who your clients are and how you collect the information. I will recommend ways to streamline the process, identify the most suitable and effective agencies and your ideal client.
The Guest Experience
From initial enquiry to booking procedure and arrival/departure. Villa information, facilities, amenities, services and testimonials. How can this be improved? I will look at how it is now and recommend ways to improve it.
How do the rental prices and season bands compare with competitors? And should they be adjusted?
Marketing & PR
Your villa website, photography, agency and villa listing sites, Google ads and social media. Also advertising, networking, PR and marketing materials. Is there a budget for this? Should it be streamlined? And what could be introduced to improve it in order to attract and retain your ideal guests?
Set up a free consultation with Rachel today
''I can highly recommend Rachel's Villa Consultancy Services. Rachel's recommendations provided me with lots of new ideas and directions. A fresh perspective on some things already in place... I felt invigorated by Rachel's report and have since successfully implemented a number of initiatives as a direct consequence. Rachel has in-depth knowledge combined with a positive and engaging approach and I hope to continue working with her.''
November 2018, Margherita Piliero, Le Pratola Luxury Villas, Tuscany
''I worked with Rachel when she managed the Italian villa programme at CV Travel (now CV Villas). Rachel was a real asset to the company. She has many years of experience in the luxury villa market, and a fantastic eye for design and detail. Her interpersonal skills are excellent, and villa owners established strong bonds with her, resulting in great loyalty. She is also an expert in brochure production, website development, contracting and negotiating. Her language skills (Italian and French), as well as her charm and elegant style, are the perfect complement to her experience and ability.''
July 2018, Debbie Marshall, MD at Silver Travel Advisor